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Some people seem to think that H1 and other headers aren’t that important. Learn why headers are such a big deal and go beyond just “good SEO”. In this deep-dive, I unpack the science of how our brains process and remember information – and how properly structured content can make or break your readers’ experience. From cognitive load to chunking, we’re talking real research that shows why headings matter for actual human comprehension. Whether you’re aiming to meet Google’s “Helpful Content” standards or just want to level up your writing, these tips will help you create content that’s easier to read, more memorable, and, yes, more “helpful” 🚀